What is SaaS?

Examples of SaaS Products:

Slack

Slack is a communication tool, a single place for messaging, tools and files. There are two main methods of chat in Slack: channels which are group chats, and direct message or DM which is person-to-person chat.

Zoom

Zoom is a cloud-based video conferencing service you can use to virtually meet with others — either by video or audio-only or both, all while conducting live chats — and it lets you record those sessions to view later.

Gsuite

G Suite is a suite of online applications created by Google for businesses. With G Suite, you will have access to a number of powerful Google applications: Calendar, Docs, Sheets, Slides, Forms, Sites, Hangouts, and Plus.

And the one and only…
LinkedIn

LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite Android mobile app.

Advantages of SaaS

The main advantages of SaaS include compatibility, accessibility, and operational management. Additionally, SaaS products usually offer lower upfront costs than your traditional software download and installation, thus making them more available to a larger range of businesses.

Accessibility:

One great advantage of any SaaS product is the ability to run through an internet browser, so it doesn’t matter which Operating System is used to access it. So regardless as to whether the user is trying to run the application on Windows, Mac, or Linux machines, the application still remains accessible. This makes SaaS applications incredibly versatile in a couple of different ways.

Hardware:

This is one of the best selling points about SaaS products, and that’s the minimal initial investment required to use it.

Market reach:

Pricing can be cheaper and more available to businesses of all sizes. For users this means being able to access services not normally available, therefore both expanding and improving business services, productivity and general opportunities.

Saving and storage:

With SaaS, your data is routinely saved in the cloud. What makes this advantageous is that employees can switch between their devices without losing work or data, simply by the fact of logging into the single account, regardless of which device is being used.

Data and analytics:

Because everything is run through a centralized platform this means it’s easy to capture data and provide it for analytics use.

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Breanna Gunn

Breanna Gunn

Breanna Gunn is a messaging and funnel specialist, working with business owners and entrepreneurs to create messaging and processes that inspire loyalty, moment